Hello.

Hello.

I'm Helen. I'm a designer who loves untangling complicated problems and making things work better for the people using them. 

I'm Helen. I'm a designer who loves untangling complicated problems and making things work better for the people using them. 

Laptop on desk showing procurement platform dashboard

Coffee and a natter

01.
Where did your fascination with technology begin?

01.
Where did your fascination with technology begin?

Star Wars. I've always loved the idea of what's possible. Then, while researching a dissertation in 1993, I read an article about online shopping and immediately visualised people at home wearing a VR headset, pushing a virtual trolley round a virtual supermarket. Needless to say, I was hooked!

02.
What kind of challenges do you enjoy?

02.
What kind of challenges do you enjoy?

Anywhere people underestimate me. I love proving people wrong! And the NYT crossword, although I've only ever managed Mon, Tues and Wed without hints.

At work, I love a gnarly problem. The gnarlier the better. Someone once told me I bring clarity to a situation, and I've tried to live up to that ever since.

03.
You're hosting a dream dinner party. Who's coming?

03.
You're hosting a dream dinner party. Who's coming?

Dead or alive? I'll assume it doesn't matter. Well, obviously Michael Parkinson would be my first choice. He was such a gifted interviewer, so he could get the conversation going. David Attenborough, because that man is a legend. The Two Ronnies for the wit, and Hannah Waddingham for the sass and Ted Lasso chat.

The work stuff

Strategy & discovery

Asking the right questions to understand a problem before working out how to solve it in the right way.

Problem definition & framing

Product strategy & direction

User research & insight

Opportunity identification

Stakeholder alignment

Product & UX design

Balancing user needs, business goals and technical constraints to make products effective and engaging.

End-to-end product design

Complex workflows & systems

Interaction design & prototyping

Information architecture

Usability testing & accessibility

Leadership & mentoring

Helping designers do their best work, building strong teams and raising the quality of design.

Design strategy & leadership

Team building & development

Coaching & mentoring

Cross-functional collaboration

DesignOps & practice development

What people say

I like the tactful way that Helen pushes back on the client team and prevents us from making dumb decisions. She definitely takes the time to understand context before approaching design and we really appreciate that.

KC
Client Product Owner

Helen is hands down the best line manager I’ve ever had the pleasure of having in my entire career. She gives thoughtful, professional, and empathetic advice and always tries to find a solution to problems. I always feel like she takes extra care and effort in her line management, and I have so thoroughly enjoyed being mentored and managed by her!

SM
Senior Designer, Foolproof

Helen really is a pleasure to work with and is very talented and smart. She is able to grasp concepts quickly and envision what we need even when we cannot! She’s moved our aesthetic to a whole new level.

KR
Client Programme Lead

Get in touch

Interested in working together? Let's talk.

Interested in working together? Let's talk.

Interested in working together? Let's talk.

Helen West

Strategic product design leader