Helen West.
DESIGN & STRATEGY
A product-focused design leader specialising in problem definition and product strategy. Experienced in leading teams and aligning design, product, and engineering to bring clarity to complex environments. Skilled at balancing user needs with business and technical constraints to shape direction and deliver meaningful outcomes.
Portfolio
Project 1
Global procurement platform
Complex sourcing workflows redesigned for scale and automation.
Project 2
Molo Finance
Digital mortgage journey optimised for clarity and conversion.
Project 3
Experian
Open banking concepts to drive relevance in a changing market
View all projects >
Experience
2021 - 2025
Foolproof
Principal Designer
Led global client engagements, shaping strategy and driving practice growth as UX Guild lead.
2019 - 2021
Molo Finance
Head of Design
Set design direction for a complex fintech product, improving clarity, conversion, and team delivery.
2014 - 2019
Various clients
Freelance Consultant
Delivered strategic product and UX design across start-ups, fintech, and global brands.
2011 - 2014
AKQA
User Experience Architect
Delivered design and research across digital projects for clients including MINI and Barclaycard.
Core capabilities
A blend of strategic leadership, product thinking, and hands-on design delivery.
Product strategy
Cross-functional leadership
Experience design
Team leadership
Design operations
User research
UI design
Contact
For role opportunities, freelance projects, or to learn more about my work, please get in touch.