Helen West.
PRODUCT STRATEGY & DESIGN
Strategic product design leader specialising in problem definition, discovery and product strategy. Experienced in helping teams navigate complexity, align stakeholders and shape clear product direction across fintech, financial services, technology and legal sectors. Works across agency, consultancy and client-side environments, from startups to global enterprises.
Experience
2019 - 2021
Molo Finance
Head of Design
Led design across a digital mortgage product,
from proposition through to delivery.
2011 - 2014
AKQA
User Experience Architect
Delivered design and research across digital projects for clients including MINI and Barclaycard.
2021 - 2025
Foolproof
Principal Product Designer
Led product design across client engagements, and drove practice growth as UX Guild lead.
2014 - 2019
Various clients
Freelance Consultant
Delivered product strategy, discovery and design across startups, fintech and global brands.
Core capabilities
Blending product strategy, discovery, design leadership and hands-on delivery.
Product design leadership
Discovery & problem definition
Product strategy
Cross-functional leadership
Design operations
User research
Contact
For role opportunities, freelance projects, or to learn more about my work, please get in touch.