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Helen West.

PRODUCT STRATEGY & DESIGN

Strategic product design leader specialising in problem definition, discovery and product strategy. Experienced in helping teams navigate complexity, align stakeholders and shape clear product direction across fintech, financial services, technology and legal sectors. Works across agency, consultancy and client-side environments, from startups to global enterprises.

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Product design leadership

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Cross-functional leadership

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Discovery & problem definition

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Design operations

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Product strategy

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User research

Core capabilities

Blending product strategy, discovery, design leadership and hands-on delivery.

Freshfields Bruckhaus Deringer  logo
Google logo
Experian logo
Foolproof logo
Publicis.Sapient logo
HSBC logo
PizzaExpress logo
ABN AMRO logo
Rufus Leonard logo
MINI logo
Investec logo
4finance logo
AKQA logo
Sky logo
ISG logo
Fiat logo
Unilever logo
Molo logo
WIPO logo

Experience

Selected organisations and brands I’ve worked with throughout my career.

Career timeline

2015 - 2016

4finance

Proposition Lead UX

2016

Google

Experience Design Consultant

2016 - 2017

Experian/Runpath

Experience Design Consultant

2017 - 2018

Publicis.Sapient

Experience Design Consultant

2019

Fing

Experience & Research Lead

2019 - 2021

Molo Finance

Head of Design

2021 - 2025

Foolproof Zensar

Principal Product Designer

2026 - Present

Personal projects

Contact

For role opportunities, freelance projects, or to learn more about my work, please get in touch.

  • LinkedIn
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© 2026 by Helen West. Made with Wix Studio™

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